Sugar Says

I love Scrabble, the French...ehh, this ad from Ogilvy, absolutely.

via adweek.blogs.com

I haven't had a great evening of actual Scrabble play in ages. We instead, perhaps ironically play a French card game called Tarot. Our love and dependence upon Facebook's Lexulous has clearly depleted our collective desire to get an actual board out and have face to face fun.

This ad actually makes me want to give it a go, which great and exactly what it should make me want to do. I am also curious about the editions being sold elsewhere. I could see buying a board or two that were localized to places outside of the U.S.
Great art, good song, super game!

Check out more @adfreak

Via: AdFreak: Scrabble boards spring to life in Ogilvy ads

Posted via web from Louise's posterous

What exactly are "stale-makers" and why were they put in PB in the first place?

via snarkhunting.com

I love the line, "comes in yackety-yacking..." and that he mentions that it is easily digestible. Shouldn't all food be fairly easy to digest?

Via: Snark Hunting | A brief, sticky history of the Skippy peanut butter brand name

Posted via web from Louise's posterous

The Burger King Sponge Bob ad is wrong.

I just left a comment on the Advert Fan site about the latest offering of Crispin, Porter & Bogusky. You go there to watch the thing, I don't like it...so it is not going to be posted here.

My comment is below, but first in the interest of full disclosure. I don't like any of the work for Burger King. I am not their market, so I figured that was fine. They were doing great work for THEIR market. I am however a Mom with a young son that would probably love for me to take him to Burger King (I won't) and has loved Sponge Bob for years. I am also the mother of a daughter that is in her teens and thankfully never watches television and therefore has been able to avoid all the pitfalls of negative body imaginary that it offers up in huge doses every second of the day. The trouble lies with that fact that they have recently decided to defend this commercial by saying it is not geared towards kids, but towards the parents of kids. Okay, well now I am their market and I still hate the spot.
Also, I love the original song, always have...I just don't love it in this context.

My comment on the Advert Fan site:

Not funny. Stupid.

Let’s for a second think about the 5 to 10 year old crowd that is the target market for Sponge Bob. Then let’s consider them seeing the Burger King measuring a woman’s squared backside, add in to that the fact that they are dressed like tarty school girls. Was the goal of this spot to turn the Tots who love Sponge Bob on???
Are we trying to make them want Burger King kids meals because of Sponge Bob or or Sponge Butts and Boobs???
They could have been clever and instead, they decided to be crass.

The Burger King is played. The Brand is only appealing to young men that love movies such as Jackass and with that they shouldn’t even bother with a kids meal. I would blame Nickelodeon, too. However, they recently had the Pussy Cat Dolls perform for the Kids Choice Awards. So, clearly they do not care about the fragile esteems of their young female audience.

More about the ad at:

Acts of Faith In Love and Life

Campaign for Commercial Free Childhood

Chicago Sun Times

Marketing Daily

WCCO Disclosure: This interview is with the CEO of the company that employs me. However, he does not to my knowledge read my blog.

And on Twitter.

The PR anouncement of my promo at OLSON.

via oco.com

Yes, that is me. I am hot and promoted.

Posted: OLSON • We Think in Social Circles

Louise Dengerud Named Account Director At OLSON
04•08•2009

Reflecting the dramatic growth in the agency's interactive division, and to better align her title with her superstar work, Louise Dengerud has been promoted from associate account director to account director at OLSON. Louise is responsible for overseeing brand and marketing strategy for several key interactive clients.

"The work that we're doing for our clients is changing the landscape for interactive, and it keeps them coming back for the newest ideas. Louise is a integral part of that revolution," says Kevin DiLorenzo, president, OLSON. "She digs in and gets to know her business inside and out, and is the queen of developing deep relationships and intuitively driving her accounts."

Follow Louise on Twitter: @sugarsays.

Posted via web from Louise's posterous

I love Sarah Haskins. I don't care much for Carl's Jr. ads.

via current.com

Sure, they are clearly going for the Douche audience. That is who eats at Carl's Jr. right?
The thing is....they really are helping foster Douche-ness and making average dudes think they can get a much hotter girl with no effort. All they have to do is be their Douchey selves and eat fast food.
For more examples see: Burger King and every Beer ad ever made.

Posted: Sarah Haskins in Target Women: Carl's Jr // Current

Posted via web from Louise's posterous

Congrats to Heineken and their Dutch Ad Agency!!!!!

via adweek.blogs.com

Seriously, this should not be that big of a deal...but it completely is a big deal. They are selling a Cider and they actually recognized that their target market was women and then they made a commercial that is well done and not at all offensive!!!
In fact, it is slick and hot and what women want?!!@%@#?? I am baffled.
I never thought an alcohol ad could be so devoid of negative female stereotypes.

Posted: AdFreak: Cider ad makes big leap for women's rights

Posted via web from Louise's posterous

OMG Shakespeare has been LOL'ed.

via adverlab.blogspot.com

Posted: Hamlet Across New Media - Advertising Lab: future of advertising and advertising technology

Love the Facebook version of Hamlet, there is also and IRC chat, text adventure game and of course Twitter version on the AD LAB link,

Posted via web from Louise's posterous

I kind of love Vincent Gallo.

via adgabber.com

Post: Vincent Gallo Sleeps Around - AdGabber

I have yet to see any of his movies, still I feel he and I have a connection. He is off. I like that.

Posted via web from Louise's posterous

John Olson: Amid the bad news, something uplifting

By JOHN OLSON Last update: March 3, 2009 - 6:34 PM

At least one leading indicator is pointing skyward, even as other measures wither like a punctured balloon. There it is, right next to the graph with the descending arrow; beneath the hangdog photos: the ad for E.D. Joy, elation. Finance, down. Viagra, up. Real estate, down. Cialis, up.

"This is the end of everything," the stories drone like Eeyore, "plus a comet is going to hit us, so let's all go leap into an active volcano." Oh, wait, maybe there's another option. Remember to consult your doctor. And now there's breaking news about condom sales: through the roof, with shingles flying. Even the Australian Open was propped up by a lone ad showing a couple being dropped off on a deserted island by a happy villager piloting a boat christened Viagra.

This vessel, we were warned, should be abandoned if bliss was kept afloat for more than four hours. And the news alerts pop up on our cell phones: The Handbasket Industry is going to hell and there's nothing to carry it in! So we call to console our friends in the handbasket business and they tell us: Things aren't half bad, really, and if they'd just stop saying it's so god-awful we might just come out OK. Is it possible?

Did the E.D. industry cause the market to droop to 1997 levels just to make us nostalgic for the gusto we had back then? We'll never know. We do know, or at least we've heard, that at least one stimulus package is working quite well. But you have to wonder: If we have four idle hours, shouldn't we be building a better handbasket? Or car? Or anything to turn those other indicators around?

John Olson is an advertising executive in Minneapolis. Via StarTribune.com

Posted via web from Louise's posterous

Why does this lady keep interupting Warren Buffet?

Visit msnbc.com for Breaking News, World News, and News about the Economy

It's like she is trying to validate her existence by restating everything that Warren Buffet says. I would prefer that he simply tell me what he is thinking himself. This is the advent of where we are headed. Since, the "journalists" no longer aggregate content for us in any meaningful, relevant or truthful way we have no need for them. Hence, the death of news papers.
It is better to simple search for the information we desire and acquire it from the source. Of course, this has some serious downfalls - bloggers do not use fact checkers as a rule. Warren Buffet, for all his charms isn't exactly the most well spoken man. Maybe we need certain "filters" but these filters should not be mere mocking birds.